El Pollo Loco Revamps Loyalty Program with VIP MLS Experience
El Pollo Loco is officially shifting the gears of its digital strategy, moving beyond standard menu discounts to offer loyalty members high-stakes, experiential rewards. The restaurant chain, known for its fire-grilled chicken, announced this week a significant update to its Loco Rewards program, highlighted by the launch of the ‘Coca-Cola x El Pollo Loco Soccer…
