Boston Seaport Launches ‘Picnic at The Current’: The Future of Retail
Boston’s Seaport District is shifting from traditional commerce to an immersive, atmosphere-driven experience as WS Development officially rolls out ‘Picnic at The Current’ this spring. The 19th iteration of the developer’s signature pop-up village, located at 100 Seaport Boulevard, marks a calculated pivot toward ‘soft’ retail, where the goal is as much about leisure and…
