LAFC star Son Heung-min caused a sensation. This happened recently in Los Angeles. He was spotted driving a Genesis GV80 Coupe. A short video captured the moment. It went viral on Instagram. The clip gained over 670,000 views. This event happened around February 22, 2026. It highlights his immense celebrity status. The news also puts a spotlight on Korean luxury cars.
Son’s LA Arrival and Star Power
Son Heung-min is a global football icon. He joined Major League Soccer team LAFC. This move occurred in August 2025. He came from Tottenham Hotspur. The transfer fee was substantial. It was reportedly an MLS record. Son earns a significant salary. His guaranteed compensation nears $11.15 million annually. This makes him one of the league’s top earners. Los Angeles is a city of glamour. It is known for its vibrant car culture. Celebrities often showcase luxury vehicles. Son’s presence fits this scene perfectly. He adds to the city’s star power. His off-field style is now making headlines. This current news reflects his broad appeal.
The Genesis GV80 Coupe
The car driving through LA was a Genesis GV80 Coupe. Genesis is Hyundai’s luxury automotive brand. The GV80 Coupe is a distinctive luxury SUV. It features a sleek, coupe-inspired roofline. This Korean-made vehicle offers sophisticated design. It also boasts premium comfort. The 2026 GV80 Coupe received updates. These included refined interiors and exteriors. Genesis launched the updated model in Korea. Pricing for the GV80 Coupe starts higher. In Korea, it’s around 80 million won. That equates to about $55,000 USD. In the United States, prices begin near $83,345. The vehicle represents Korean automotive innovation. It aims for a younger luxury market. Genesis uses advanced technology. It prioritizes a luxurious driving experience.
Brand Synergy and Marketing
This viral moment provides excellent exposure. It offers organic promotion for Genesis. The brand is Hyundai’s luxury division. Genesis aims for global recognition. They often leverage celebrity endorsements. John Legend and Chrissy Teigen promoted the GV80. This event aligns with their marketing strategy. It showcases Korean luxury brands. Genesis focuses on digital targeting. They reach specific customer niches. A famous athlete driving their car amplifies this. It enhances brand awareness worldwide. The GV80 has sold over 170,000 units globally. This viral sighting adds further momentum.
Los Angeles Car Culture
Los Angeles is a prime spot for car spotting. Areas like Beverly Hills are well-known. They frequently display exotic and luxury cars. Melrose Avenue and Malibu also draw attention. Celebs often drive eye-catching vehicles. These sightings are a trending topic. People enjoy seeing these unique cars. Son Heung-min’s choice fits this trend. The GV80 Coupe is a stylish statement. It stands out among other luxury SUVs. His appearance adds to the Los Angeles car scene. It creates a trending news story for locals.
A Growing Global Presence
Son’s visibility extends beyond football. His lifestyle choices gain media attention. This includes his taste in cars. The Genesis GV80 Coupe is a strong contender. It competes in the luxury SUV market. Its Korean origin is a key feature. Korean brands are gaining global influence. This is true in fashion and technology. Automotive luxury is no exception. Son driving this car reinforces this trend. It connects his global fame with Korean products. This news shows a blend of sports and lifestyle. It is a significant current event.
Impact and Future
The viral video created significant buzz. It highlighted Son’s life in Los Angeles. The Genesis GV80 Coupe received massive visibility. This event links a sports superstar with a luxury brand. It shows Son’s impact off the field. He is a major asset for LAFC. He is also a style influencer. This sighting captures a trending moment. It demonstrates the power of celebrity car spotting. Son continues to make headlines. He excels on the pitch. He also navigates luxury off it. His choice of vehicle is notable news. It adds to his multifaceted persona. This story resonates widely. It is a compelling piece of current Los Angeles news.
