West Hollywood is set to welcome a vibrant new culinary addition with the opening of the West Hollywood Breakfast Company. Launching its soft opening on October 25 and 26, the restaurant, located at 7141 Santa Monica Boulevard, will dedicate 100% of all sales from this initial weekend to Project Angel Food, a vital Los Angeles-based nonprofit. This initiative marks a significant philanthropic effort as the eatery officially opens its doors, replacing the former Breakfast Republic space.
A New Culinary Destination for West Hollywood
The West Hollywood Breakfast Company is backed by the Rise & Shine Hospitality Group, the same entity behind the former Breakfast Republic establishments. Founder and CEO Johan Engman aims to offer a comfortable yet elegant dining experience, with a menu designed to be as lively as the eclectic West Hollywood community it serves. The restaurant promises a fresh concept, described as having a greater brunch vibe, an expanded cocktail menu, and more refined food offerings compared to its predecessor.
A Heartfelt Soft Launch Benefiting Project Angel Food
In a remarkable show of community support, the West Hollywood Breakfast Company is foregoing profits during its soft opening weekend to benefit Project Angel Food. From October 25th through the 26th, every dollar generated from food, beverage, and alcohol sales will be donated to the nonprofit. This generous gesture comes at a crucial time, as Project Angel Food has recently faced federal funding cuts. Richard Ayoub, CEO of Project Angel Food, expressed deep gratitude, noting that the restaurant’s decision to turn its friends-and-family event into a fundraiser is highly unusual and impactful. Reservations are required for the soft opening weekend, with booking information available via email at events@riseandshinerg.com.
About Project Angel Food
Project Angel Food, a cornerstone of the Los Angeles community since its founding in 1989 by Marianne Williamson amidst the AIDS crisis, is dedicated to nourishing the health and spirit of individuals facing life-threatening illnesses. The organization prepares and delivers more than 1.5 million medically tailored meals annually across all 4,700 square miles of Los Angeles County, serving individuals who are too sick to shop or cook for themselves. Since its inception, Project Angel Food has delivered over 18 million meals and has been recognized as an essential service. Their work is supported by thousands of volunteers and a commitment to providing meals with love, care, and dignity.
What to Expect on the Menu
The West Hollywood Breakfast Company boasts a diverse menu featuring classic breakfast and brunch favorites with inventive twists. Highlights include dishes like Chilaquiles Suizos, Fried Rice Bennie, Cali Burrito, Japanese Spicy Chicken Sando, and Sweet Chili Shrimp & Grits. The restaurant emphasizes quality by sourcing pasture-raised eggs from Vital Farms. For those with a sweet tooth, a wide array of waffles, pancakes, and French toast options are available, including S’mores waffles, Banana Bread pancakes, and Churro French toast. Diners can also create their own experience with the “Breakfast Co. Flight,” allowing them to select three items from waffles, pancakes, or French toast. Vegan and gluten-free choices, such as the Vegan Benedict and Seven Grain Bowl, are also on offer. The beverage program includes specialty coffee drinks and an extensive selection of breakfast cocktails, such as the “Rise & Shine” and “Wake Up” blends.
The official grand opening for the West Hollywood Breakfast Company is slated for October 27th, with the restaurant operating daily from 7 a.m. to 3 p.m.. This new restaurant is poised to become a trending spot in Los Angeles, offering delicious food while making a significant charitable contribution right from its opening days.
