Vijay Deverakonda Grilled by ED in Hyderabad Over Online Betting Apps Promotion
Hyderabad, August 6, 2025 – Prominent Telugu film actor Vijay Deverakonda appeared before the Enforcement Directorate (ED) today in Hyderabad as part of an ongoing investigation into a sprawling online betting apps case. The 36-year-old star was summoned to the ED’s zonal office where he faced questioning regarding his alleged involvement in promoting certain controversial digital platforms.
ED Questions Actor on App Endorsements
The summons marks a significant development in the case, which has been gaining traction due to the widespread reach of online betting and gaming applications. Deverakonda, a celebrated figure in the South Indian film industry, known for his roles in trending films that often create considerable hype, was specifically called in to provide details about his promotional activities for these apps. The ED is reportedly examining financial transactions and the nature of endorsements made by celebrities for platforms that fall under the purview of its investigative ambit.
Sources close to the investigation indicated that the actor was subjected to a series of questions aimed at understanding the extent of his association with the entities under scrutiny. The questioning focused on the contracts he signed, the payments received, and the due diligence, if any, undertaken before agreeing to promote the apps. The Enforcement Directorate, which is tasked with investigating financial crimes, is keen to ascertain whether these endorsements violated any existing laws or regulations, particularly concerning the promotion of gambling and betting, which are often restricted.
Online Betting Apps Under Scanner
The news of Deverakonda’s appearance has sent ripples through the entertainment fraternity and the business world, highlighting the increasing scrutiny faced by individuals and celebrities involved in endorsing digital products, especially those in sensitive sectors like online gaming and betting. The ED has been actively probing various cases related to illicit online betting operations, often linked to offshore entities and complex financial networks. The involvement of celebrities in promoting such apps can significantly amplify their reach and user base, making their testimony crucial for investigators seeking to understand the full scope of these operations and their impact.
While the specific details of Deverakonda’s questioning remain confidential, the ED’s focus is likely on his knowledge of the underlying operations of the apps he promoted and any potential benefits derived from such associations. This investigation underscores the growing regulatory attention on the digital economy and the responsibilities of influencers and brand ambassadors in ensuring compliance with financial and legal frameworks. The actor’s collaboration with the ED is a part of a broader effort to curb illegal financial activities facilitated through online platforms.
Broader Implications for the Industry
Vijay Deverakonda’s appearance is not an isolated incident; several other public figures and celebrities have faced similar inquiries in various cases concerning financial irregularities and promotional activities. The ED’s meticulous approach signifies a determination to bring transparency and accountability to the burgeoning digital marketing landscape. For the hollywood and Indian film industries alike, this serves as a stark reminder of the importance of ethical considerations and legal adherence when engaging with endorsement deals, especially for platforms that operate in legally gray areas or are subject to strict regulations. The scrutiny is expected to continue, impacting how endorsements are perceived and managed across various sectors.
Deverakonda, who has built a formidable career with impactful performances, has largely remained silent on the specifics of the case following his appearance. His legal team is expected to issue a statement in due course. The ED’s investigation is ongoing, with further details anticipated as the probe progresses.
