Tacos 1986, a Mexican restaurant chain that began as a taco cart in Los Angeles in 2018, is preparing to open its first location outside of California. The expansion marks a significant milestone for the popular eatery, which has cultivated a devoted following since its humble beginnings. The new outpost will be located in the vibrant West Village neighborhood of New York City and is scheduled to open its doors on July 24.
From Taco Cart to Culinary Sensation
The story of Tacos 1986 is one of rapid growth and undeniable success. What started as a single taco cart, serving up Tijuana-style tacos, quickly captured the hearts and appetites of Los Angeles residents. The chain’s dedication to authenticity, using handmade corn tortillas and traditional flavors, resonated with customers seeking a genuine taste of Mexico. This commitment to quality and taste proved to be the foundation for rapid expansion within California, with each new location further solidifying the chain’s reputation.
The original taco cart quickly became a local favorite, drawing in crowds eager to experience the chain’s unique offerings. The popularity of Tacos 1986 highlights the public’s growing interest in diverse culinary experiences and the appeal of simple, well-executed dishes. The expansion into New York City represents a significant step in the chain’s journey, introducing its distinctive tacos to a new audience in a highly competitive market.
A New Chapter in the Big Apple
The decision to expand to New York City reflects the chain’s confidence in its concept and its ability to replicate its success in a new environment. The West Village location, a 250-square-foot unit, is a carefully considered choice, aiming to create a similar atmosphere to the original, intimate taco cart experience. The chain’s leadership clearly believes that the essence of the Tacos 1986 brand, with its focus on fresh ingredients and authentic flavors, will translate seamlessly to the East Coast.
The new unit will be part of a new three-section complex project on 1 Cornelia St., a location known for its historical significance. This strategic move is an indicator of the chain’s focus on establishing a footprint in a neighborhood that enjoys a reputation for culinary innovation and appreciation. This expansion marks not just a geographic shift but a testament to the enduring appeal of the chain’s commitment to quality and the simple pleasure of a well-made taco.
The Allure of Tijuana-Style Tacos
What sets Tacos 1986 apart? The chain’s dedication to Tijuana-style tacos, characterized by handmade corn tortillas and authentic flavors, is a key component. These tacos, crafted with time-honored techniques, capture the true essence of Mexican cuisine. It is this very commitment to quality that has allowed Tacos 1986 to achieve such a dedicated following. The opening in New York City will introduce this authentic experience to a new group of customers and solidify the chain’s national presence.
This expansion to NYC suggests a calculated move, one that hopes to replicate the growth experienced in Los Angeles. Successful expansion into the complex culinary world of New York City could open doors to further growth across the United States. The restaurant industry will be watching to see if this endeavor is successful.
