Los Angeles, CA – The legendary Hollywood Roosevelt hotel is inviting patrons to experience an enduring piece of Tinseltown history with a new daily “Happy Hour in the Historic Lobby.” Beginning September 9, 2025, and running through July 1, 2030, guests can savor select mini martinis and wines for just $10 each, from 5 PM to 7 PM, Sunday through Wednesday.
This offering places a spotlight on one of the city’s most storied spaces: the grand lobby of The Hollywood Roosevelt. Opened on May 15, 1927, the hotel was financed by a syndicate of Hollywood titans including Douglas Fairbanks, Mary Pickford, and Sid Grauman, quickly becoming a hub for the burgeoning film industry. It holds the distinction of hosting the very first Academy Awards ceremony in 1929 and has been a haunt for countless stars over the decades, earning its designation as a Los Angeles Historic-Cultural Monument.
A Timeless Setting: The Historic Hollywood Roosevelt Lobby
The lobby itself is a masterpiece of Spanish Colonial Revival architecture, thoughtfully reimagined to blend vintage opulence with contemporary comfort. Visitors stepping off Hollywood Boulevard are greeted by an elegant atmosphere, characterized by hand-painted coffered ceilings, intricate wrought-iron chandeliers, and classic tiled floors. A historic fountain often serves as a centerpiece, complemented by a welcoming fireplace, creating intimate gathering spaces. This meticulously preserved setting offers an immersive journey into Hollywood’s glamorous past, providing a sophisticated backdrop that resonates with the hotel’s enduring legacy.
Uncorking the Offer: Daily Delights at $10
The “Happy Hour in the Historic Lobby” initiative aims to make this iconic setting more accessible, offering a daily indulgence for both locals and visitors. The promotion features specially priced $10 select mini martinis and select wines, available every Sunday through Wednesday from 5 PM to 7 PM. This accessible price point encourages patrons to linger, soak in the ambiance, and enjoy a taste of classic Los Angeles hospitality without breaking the bank, especially noteworthy given current trends in the city’s bar scene.
An Iconic Los Angeles Experience
In a city known for its vibrant nightlife and diverse bar offerings, The Hollywood Roosevelt’s happy hour stands out by combining affordability with unparalleled historical context. While many Los Angeles bars compete with innovative cocktails and trendy atmospheres, this event leans into the enduring allure of its unique, historic venue. The lobby, enhanced by redesigns from Nickey Kehoe, offers a lounge experience that is both refined and inviting, serving as a perfect spot to unwind after a day exploring the city or as a prelude to an evening out. The dishes served from the Shirley Brasserie kitchen further enhance the experience, providing light bites that complement the carefully curated beverage selection.
Planning Your Visit
The Hollywood Roosevelt is conveniently located at 7000 Hollywood Boulevard, making it an easy destination to reach. The happy hour is scheduled daily from 5 PM to 7 PM, offering a perfect window to experience the magic of the historic lobby. With its rich history, elegant ambiance, and a delightful drink special, the happy hour promises a memorable addition to the trending Los Angeles bar scene.
This new daily offering at The Hollywood Roosevelt provides a fantastic opportunity to connect with the hotel’s storied past while enjoying contemporary pleasures. It is more than just a happy hour; it is an invitation to step into a piece of Hollywood lore. The news is a welcome addition for anyone seeking an authentic Los Angeles experience steeped in glamour and history.
