NEW YORK – Rosé, a member of the globally acclaimed K-pop group BLACKPINK, has achieved a significant milestone on the U.S. music charts. Her collaboration single, “APT.”, featuring American superstar Bruno Mars, has officially become the longest-charting K-pop song in the history of the Billboard Hot 100.
As of the chart published on Tuesday, June 17th, the vibrant track marked its 34th consecutive week presence on the highly competitive chart. This achievement surpasses the previous record holder, “Who,” a track by Jimin of the fellow K-pop sensation BTS, which charted for 33 weeks.
Breaking Down the Chart Performance
Since its release, “APT.” has demonstrated remarkable staying power on the Hot 100. On the latest chart dated June 17th, the song holds the No. 24 position, reflecting sustained listener interest across the United States.
The single initially made a strong debut on the Hot 100 in October 2024, entering the chart at an impressive No. 8. Its peak position reached even higher, climbing to No. 3. This peak is particularly noteworthy as it stands as the highest ranking ever achieved by a female K-pop solo artist on the Billboard Hot 100, cementing Rosé’s status as a formidable presence in the global music landscape.
Significance of the Milestone
The Billboard Hot 100 is widely regarded as one of the most authoritative measures of song popularity in the United States, factoring in streaming, radio airplay, and sales data. Longevity on this chart is a crucial indicator of a song’s enduring appeal and broad reach beyond initial release hype.
The fact that “APT.” has maintained its chart position for 34 consecutive weeks underscores its significant cultural impact and widespread acceptance among American audiences. This record is not just a personal achievement for Rosé and Bruno Mars but also represents a significant step forward for K-pop’s continued expansion and influence in Western markets.
Collaboration and Global Reach
The collaboration between Rosé, a leading figure in K-pop, and Bruno Mars, a multi-Grammy-winning international artist known for his cross-genre hits, likely played a role in the song’s broad appeal and sustained success. The fusion of their distinct styles resonated with listeners, contributing to the track’s remarkable longevity.
This record further highlights the increasing effectiveness of cross-cultural collaborations in reaching wider global audiences and breaking down traditional market barriers. It follows a trend of K-pop artists successfully partnering with Western musicians to produce chart-topping hits.
K-Pop’s Ascending Trajectory
Rosé’s new record on the Hot 100 is the latest in a series of milestones achieved by K-pop artists on major international charts. Groups like BTS and BLACKPINK, along with solo acts from these groups and others, have consistently demonstrated their ability to not only debut on the Hot 100 but also maintain a presence for extended periods.
This growing chart longevity signifies a deeper integration of K-pop music into the mainstream American music scene, moving beyond niche appeal to becoming a consistent force in popular culture. The sustained performance of songs like “APT.” indicates a dedicated and expanding fan base in the U.S. and a broader appreciation for K-pop’s diverse sounds and artistry.
Looking Ahead
The record set by “APT.” establishes a new benchmark for K-pop artists aiming for enduring success on the Billboard Hot 100. It reinforces Rosé’s position as a powerful solo artist and adds another notable achievement to BLACKPINK’s already impressive list of accomplishments.
Industry observers will be watching to see how long “APT.” continues its historic run and which artist might next challenge this newly set record as K-pop’s global momentum shows no signs of slowing.
