Macy’s DTLA Location to Transform into Chic Social Club, Ballers L.A., Featuring Pickleball and Cold Plunges

Macy's DTLA Location to Transform into Chic Social Club, Ballers L.A., Featuring Pickleball and Cold Plunges Macy's DTLA Location to Transform into Chic Social Club, Ballers L.A., Featuring Pickleball and Cold Plunges

Downtown Los Angeles Welcomes Ballers L.A. Social Club to Former Macy’s Space

Downtown Los Angeles is set to experience a significant transformation as the former Macy’s building at The Bloc gears up to become the new home for Ballers L.A., a high-profile social club. Scheduled to open next summer, this ambitious venture aims to redefine urban leisure and recreation, bringing a unique blend of sports, wellness, and hospitality to the heart of the city.

A Multifaceted Entertainment Hub

The expansive 100,000-square-foot venue promises an array of amenities designed to cater to a diverse clientele. At its core, Ballers L.A. will feature 18 dedicated pickleball courts, catering to the booming popularity of the sport. Complementing this will be four padel courts, offering another popular racquet sport option. For golf enthusiasts, the club will boast five state-of-the-art golf simulators, providing a realistic and engaging golfing experience regardless of the weather. Additionally, the facility will include two indoor soccer pitches, ensuring a space for athletic pursuits year-round. Beyond the sports facilities, Ballers L.A. is designed as a comprehensive social destination, complete with a retail shop offering branded merchandise and sporting goods, two full bars to keep patrons refreshed, and a restaurant serving culinary delights.

Focus on Recovery and Wellness

In line with a growing trend towards holistic wellness, Ballers L.A. is incorporating a dedicated recovery zone. This area will provide members and guests with access to a sauna for relaxation and detoxification, alongside a refreshing cold plunge area, a practice increasingly recognized for its health benefits, including improved circulation and reduced inflammation. This commitment to a well-rounded experience underscores the club’s philosophy of combining active leisure with essential recovery.

Accessible Membership and Booking

Ballers L.A. is implementing a flexible membership model to attract a broad audience. Membership packages will start at $99 per month, offering various tiers of access and benefits. Recognizing that not all patrons may opt for full membership, the club will also allow non-members to book courts for a fee, ensuring accessibility and maximizing the utilization of its impressive sports facilities.

Star Power and Industry Trend

The venture is drawing considerable attention due to its high-profile backers. Ballers L.A. is backed by professional athletes including tennis legends Andre Agassi and Kim Clijsters, lending significant credibility and star power to the project. This association highlights the intersection of professional athletics and innovative lifestyle ventures. The transformation of the former Macy’s building into Ballers L.A. is also emblematic of a broader trending shift in the retail landscape, where large, underutilized retail spaces are being reimagined as experiential venues that offer more than just traditional shopping.

National Expansion Plans

This Los Angeles location will mark the third Ballers location, with other clubs already established or in development in Philadelphia and Boston. This expansion indicates a successful and replicable model that the brand is seeking to roll out across key urban markets, further solidifying its presence in the burgeoning social club and active lifestyle industry. The arrival of Ballers L.A. promises to inject new energy and a unique offering into the downtown Los Angeles scene, providing a vibrant new destination for sports, socializing, and wellness. This significant development is important news for the city’s entertainment and recreational landscape, promising a chic new bar and social los-ing experiences.