West Hollywood is set to host a unique event that blends physical activity with the burgeoning cannabis culture. Emerald Village, the city’s official cannabis tourism association, is launching the “WeHo Pot Trot,” a self-guided 10K run/walk designed to allow participants to explore the city’s cannabis corridor while engaging in fitness.
The event is scheduled to take place from November 1 to November 20, 2025, offering a flexible timeframe for participants to complete the route. The WeHo Pot Trot is not a traditional race but rather an app-based experience utilizing the Nug Hunt platform. Participants will navigate a 10-kilometer course that winds through key areas of West Hollywood, with designated check-in points at 12 participating dispensaries and lounges along the way.
The Genesis of the WeHo Pot Trot
Emerald Village, an organization dedicated to promoting West Hollywood’s cannabis businesses and culture, conceived the WeHo Pot Trot as a novel way to engage both locals and tourists. The initiative aims to highlight the city’s growing cannabis district and foster a connection between fitness enthusiasts and the cannabis community. This event follows in the footsteps of other successful cannabis-centric gatherings in Los Angeles, indicating a growing trend in integrating cannabis culture with various lifestyle activities.
Exploring West Hollywood’s Cannabis Landscape
The 10K route is designed to showcase some of West Hollywood’s well-known cannabis establishments. Starting at the Sunset Social Club, the path leads participants past prominent dispensaries and lounges such as Urbn Leaf, The Artist Tree, The Woods, MedMen, and Green Qween. Along the route, participants can take advantage of exclusive discounts and special offers provided by the participating businesses. This self-guided tour format allows individuals to complete the distance in a single day or spread it out over the three-week event period, accommodating different paces and schedules.
More Than Just a Race: Prizes and Perks
Participants in the WeHo Pot Trot will receive several commemorative items and benefits. These include a limited-edition Pot Trot headband and a runner’s medal. Additionally, participants will gain a 15% discount on registration for the MJBizCon event using a provided code, and free entry to the “Queen of Emerald Village” drag contest, scheduled to take place at Micky’s WeHo on November 20, 2025. This drag competition is part of Emerald Village’s broader effort to celebrate diversity and inclusivity within the cannabis community.
West Hollywood: A Hub for Cannabis Innovation
West Hollywood has established itself as a leading city in the U.S. for cannabis tourism and culture, being the first to legalize cannabis consumption lounges. The city boasts numerous dispensaries and lounges, such as The Woods’ Ganja Garden and The Artist Tree’s Studio Lounge, which offer unique experiences from infused beverage bars to art galleries. Emerald Village plays a crucial role in promoting these businesses and fostering a vibrant cannabis ecosystem. Recent reports indicate that West Hollywood’s retail sales in the cannabis sector have seen significant growth, outpacing the statewide average. This event aligns with the city’s broader commitment to wellness, which is celebrated year-round and highlighted in September during “WeHo Wellness” month.
The WeHo Pot Trot signifies a forward-thinking approach to cannabis events, merging health, entertainment, and local commerce. By creating an interactive and flexible event, Emerald Village aims to attract a diverse audience and further cement West Hollywood’s reputation as a progressive destination for cannabis culture and community engagement.
