WILLEMSTAD, CURAÇAO – Curaçao is experiencing a robust upswing in its tourism sector, with September 2025 marking another period of significant growth. The island welcomed a total of 53,671 stayover visitors last month, representing an impressive 8% increase compared to September 2024. This positive trend underscores Curaçao’s growing popularity as a premier Caribbean destination and highlights its successful strategy in attracting a diverse range of international travelers.
September’s Strong Performance Data
The latest figures released by the Curaçao Tourist Board reveal a strong performance for the island. The 8% surge in September arrivals builds on a consistent upward trajectory. Year-to-date, from January to September 2025, Curaçao has welcomed over 1.2 million visitors, marking a 7% overall increase compared to the same period in the previous year. Notably, stayover arrivals have seen a substantial 13% jump year-to-date, indicating that more tourists are choosing to spend extended periods on the island to explore its many offerings.
Key Markets Driving the Surge
The growth in September arrivals was predominantly driven by strong performances from North and South America. North America, in particular, saw a significant 13% rise in visitors. The United States led this expansion, contributing 13,245 travelers in September, an 11% increase year-over-year. These U.S. visitors typically stayed an average of 5.8 nights, with a majority opting for resort accommodations, drawn by the island’s accessibility and diverse attractions. South America also demonstrated remarkable growth, with an 11% increase in arrivals. Colombia stood out with a remarkable 26% surge, sending 3,803 visitors who stayed an average of five nights, signaling Curaçao’s increasing appeal to this dynamic region.
Europe, while remaining Curaçao’s largest source market in absolute numbers, saw a more modest 4% increase. The Netherlands continued to be the top individual source country, with 17,693 visitors in September, a 3% rise from the previous year. Dutch travelers exhibited the longest average stay, an impressive 12 nights, with a notable portion choosing non-resort accommodations.
Factors Fueling Curaçao’s Ascendancy
Several key factors are contributing to Curaçao’s sustained tourism growth. Enhanced air connectivity has played a crucial role, with increased flight options and direct routes from major hubs in North America, Europe, and South America making the island more accessible than ever. Recent developments in the hospitality sector, including new and upgraded resorts such as Sandals Royal Curaçao and additions by Wyndham, alongside the upcoming opening of the Art Hotel Curaçao, have significantly boosted the island’s appeal for travelers seeking high-end experiences.
Beyond its stunning beaches and clear waters, Curaçao is effectively marketing its rich Dutch colonial heritage, vibrant culture, world-class diving sites, and the UNESCO-listed capital, Willemstad. This multifaceted appeal attracts a broader spectrum of travelers looking to explore and enjoy authentic cultural experiences. Proactive marketing campaigns and strategic international collaborations, including roadshows in South America and participation in major travel trade shows, are continuously raising the island’s profile.
A Resilient Destination in the Caribbean Landscape
Curaçao’s robust performance stands in contrast to broader regional trends, as the Caribbean region as a whole experienced an 8% decline in arrivals during the same period. This resilience highlights Curaçao’s strategic positioning and its ability to maintain strong appeal amidst challenging conditions elsewhere. The average length of stay for visitors in September was 8.3 nights, indicating that tourists are indeed staying longer to fully explore and enjoy the island’s diverse offerings.
A Promising Outlook
The positive September figures and strong year-to-date performance forecast a bright future for Curaçao’s tourism industry. The island’s continued investment in infrastructure, diverse tourism product, and effective marketing strategies are positioning it for sustained growth. As travel trends continue to emphasize authentic experiences and immersive cultural journeys, Curaçao is well-equipped to meet and exceed traveler expectations, solidifying its status as a must-visit destination in the Caribbean. The ongoing momentum suggests that Curaçao is not just trending but is actively shaping its future as a leading global travel hotspot.
