Viral ‘Aura Farming’ Trend Propels Indonesian Boat Race to Global Fame, Drawing Record Tourist Numbers to Riau
The centuries-old Pacu Jalur boat race in Indonesia’s Riau province has surged into the global spotlight, propelled by a viral social media trend and a charismatic young dancer. The phenomenon, dubbed “aura farming,” has not only captivated millions online but has also significantly boosted tourism, drawing an estimated 100,000 additional spectators to the annual event….
