Daytona Beach, FL — March 6, 2026 — As Daytona Bike Week surges into full throttle, Gold-certified country recording artist Austin Tolliver is choosing the heart of the action to launch the next phase of his career.
On March 6 at 3:00 PM, Tolliver will debut his new single, “Black Sheep,” during an exclusive rooftop release event at The Roof, located at 1200 Main St Bridge in Daytona Beach. The single, produced by Clayton Sturgeon, will be released globally by Kingmaker Music through Empire and represents his first official release since signing with William Moseley and The Moseley Group.
For Tolliver, this isn’t just another single drop. It’s a calculated hometown activation tied to one of the largest cultural events in the country.
Gold Momentum and a Strategic Shift
Tolliver enters this release cycle with significant momentum. His recent Gold certification solidified his commercial viability in the mainstream country market, and industry projections indicate Platinum status is within reach. His streaming performance and touring draw have positioned him as more than a regional success story — he’s operating on a national stage.
The signing with William Moseley marks a deliberate evolution. Moseley, managing partner of The Moseley Group, now oversees Tolliver’s strategic direction, campaign planning, and brand expansion as he prepares to roll out a forthcoming full-length studio album. The alignment consolidates management, media coordination, and distribution scale under one framework.
“Black Sheep” is the first release under that partnership.
“This record feels like the right bridge into what’s coming next,” Tolliver said ahead of the event. “I’ve hit some big milestones recently, but bringing this release home to Daytona makes it personal.”
Why Daytona, Why Now
While artists at Tolliver’s level often opt for Nashville or Los Angeles launch parties, he made a different decision. Daytona Beach is part of his everyday life. He remains active in the local community and wanted the release celebration to happen close to the people who supported him before the Gold plaque, before the streaming numbers, and before national recognition.
The venue choice reinforces that message.
The Roof sits directly above Daytona’s iconic Main Street district, offering panoramic views of both the Atlantic Ocean and the city’s entertainment corridor. During Bike Week, that corridor becomes one of the most concentrated live-event environments in the United States.
Daytona Bike Week: A National Stage
Daytona Bike Week is not simply a regional gathering — it’s a national destination event. Drawing hundreds of thousands of riders and visitors annually, the rally transforms Daytona Beach into a high-density cultural hub. Motorcycles line Main Street, live music echoes from venues throughout the district, and tourism activity reaches peak levels.
Rooftop venues like The Roof become premium vantage points overlooking the movement below. Hosting a single release in this setting places Tolliver’s music inside one of Florida’s most visible and energetic annual events.
From a strategic standpoint, the timing aligns mainstream country momentum with a built-in national audience.
The Sound and Direction of “Black Sheep”
Produced by Clayton Sturgeon, “Black Sheep” blends contemporary country structure with a sharpened edge. The record carries a confident tone — polished enough for radio rotation yet grounded in the authenticity that built Tolliver’s fan base.
The track is engineered for streaming impact, live performance energy, and long-term replay value. It serves as the opening chapter of a forthcoming album expected to expand Tolliver’s commercial reach even further.
With Kingmaker Music releasing the single through Empire’s global infrastructure, the record launches with full-scale distribution support.
Media Presence and Coverage
Knight News Network editor Jessica Ray will attend the rooftop event, providing on-site coverage of the debut performance and album preview. Extended coverage and follow-up features will be published across affiliated outlets, including The LA Today.
Readers can follow continued updates at https://thelatoday.com.
Event Details
Austin Tolliver — “Black Sheep” Rooftop Release Event
March 6, 2026
3:00 PM
The Roof
1200 Main St Bridge
Daytona Beach, FL 32118
“Black Sheep” will be available worldwide on all major streaming platforms beginning March 6 via Kingmaker Music through Empire.
As Daytona Bike Week accelerates into one of its busiest weekends, Austin Tolliver is using the city’s energy — and his connection to it — to launch a new chapter grounded in community, strengthened by Gold-certified momentum, and positioned squarely in the national country spotlight.
