Sony Honda Mobility is making waves. They will exhibit AFEELA at Frieze Los Angeles 2026. This event runs from February 26 to March 1, 2026. It takes place at the Santa Monica Airport. Frieze Los Angeles is a premier contemporary art fair. It attracts galleries from many countries. AFEELA joins this vibrant art scene.
A Special Artistic Collaboration
SHM unveils a special AFEELA 1 model. This vehicle is a unique collaboration. The partner is artist Matt Copson. Copson is an acclaimed artist and director. He is known for his mastery of light and motion. His work imbues art with vivid energy. Copson’s vision strongly resonates with AFEELA’s mission. This partnership explores new artistic frontiers. It bridges contemporary art and mobility.
AFEELA 1: Design and Vision
The special AFEELA 1 features a cohesive design. This design flows from exterior to interior. It includes an energetic light-trail wrap. The digital interfaces also showcase Copson’s style. This includes the Media Bar and Panoramic Screen. Copson’s art often references childhood and life journeys. His work “Coming of Age (Trilogy)” inspired aspects of the model. This elevates mobility into an artistic experience. SHM aims for “Mobility as a Creative Entertainment Space”. They want to create unprecedented value.
The AFEELA 1 Vehicle
AFEELA 1 is the brand’s first production model. It represents the fusion of intelligence and emotion. The EV offers a next-generation driving experience. It uses advanced sensing and interactive technology. Human-centered design is a core focus. The vehicle features a yoke-style steering wheel. A panoramic digital dashboard spans the interior. It includes multiple screens for infotainment. The car has a dual-motor, all-wheel-drive setup. It produces about 483 horsepower. A 91 kWh battery pack powers it. The estimated range is around 300 miles. It also includes numerous sensors for driver assistance.
Sony Honda Mobility’s Journey
Sony Honda Mobility Inc. (SHM) is a joint venture. It combines Sony’s tech expertise with Honda’s automotive prowess. Honda brings manufacturing and service experience. Sony contributes imaging, sensing, and entertainment technologies. Their goal is to innovate in mobility. They aim to create high value-added EVs. Deliveries of the AFEELA 1 are scheduled for California in 2026. Pre-production trials have begun. The company wants to redefine the driving experience.
Art and Automotive Convergence
SHM’s presence at Frieze Los Angeles highlights a unique vision. They see mobility beyond mere transportation. It can become a creative and entertainment space. Collaborating with an artist like Matt Copson underscores this commitment. Copson’s work often explores cynicism and the human condition. His style brings a distinctive visual language to the AFEELA 1. This fusion creates a new narrative for electric vehicles. Visitors can experience this blend of art and automotive innovation. Limited-edition tote bags will also commemorate the collaboration. This event serves as a significant news item in both the art and auto worlds.
