JustWatch Enters Content Licensing Realm
Streaming guide JustWatch is making a major strategic shift. The company is now moving into content licensing. This marks a significant expansion for the global entertainment platform. JustWatch has hired Quentin Carbonell to lead this new venture. He will serve as SVP of global content acquisitions and strategy. This move signals JustWatch is evolving beyond its core discovery services. It aims to build a new foundation for future initiatives. This change is a key step for the company.
Key Hire Brings Industry Expertise
Quentin Carbonell brings extensive experience to JustWatch. He previously worked at HBO Max. There, he led streaming campaign and content marketing for EMEA. Before that, Carbonell was vital to Mubi. He served as its director of acquisitions. He also held roles at FilmStruck. His career spans over a decade in content acquisition. He possesses deep industry knowledge. Carbonell understands audiences and rights holders. He also understands platform dynamics.
JustWatch: A Global Streaming Hub
JustWatch operates as a leading streaming guide worldwide. It helps over 60 million monthly users find movies and TV shows. The service covers more than 1,100 streaming platforms. JustWatch provides essential where-to-watch data. This data is shared with over 1,200 partner websites and apps. The company has a strong global presence. It has offices in Los Angeles and other major cities. Its B2B division, JustWatch Media, leverages audience data. This data informs media buying for studios and agencies. It offers deep insights into trending content. This existing data infrastructure provides a solid base. It supports their new licensing strategy.
Strategic Pivot for Growth
This new focus on content licensing represents a significant evolution. It allows JustWatch to move beyond simply guiding users. The company can now actively shape content offerings. Carbonell will acquire both scripted and unscripted film and TV content. This expansion comes at a time of intense consolidation in the streaming market. JustWatch sees this as an exciting opportunity. They aim to build new partnerships. Future content initiatives are expected soon. These plans will be unveiled later this year. The company seeks to innovate further in the streaming landscape.
Leadership Vision for the Future
JustWatch founder and CEO David Croyé expressed enthusiasm. He highlighted Carbonell’s passion and success. Croyé believes Carbonell’s perspective is invaluable. He stated Carbonell’s understanding of audiences and platforms is crucial. Carbonell himself called the move an exciting evolution. He is eager to apply his global content experience. He looks forward to shaping JustWatch’s future. This strategic expansion signals JustWatch’s ambition. It aims to play a more active role in the entertainment ecosystem. The news represents significant developments in the streaming news cycle.
